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Dan Ariely relies on numerous field experiments to put forth the conclusion that humans behave in an irrational way, however, only predictably so. Each of the thirteen chapters in this book deals with an irrational way in which we often behave. However, what really makes the readers’ rivet to the book are the finer details of the experiments..

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What is risk reporting and what is its importance to the success of a project? Risk reporting is basically a phase in the project management cycle wherein risks are predicted and then properly communicating it to the members of the team as to determine what the best ways are to handle or fix the problem. This is constantly done throughout the entire project life cycle to regularly keep in check a Read More

What are your customers trying to do when they begin the buying process? What is their pain point? What problem are they trying to solve? How do they use the internet? These items must be addressed on your web site and your site must be reviewed and revised regularly. Read More

The road to positive organizational change is filled with twists, turns, potholes and traffic jams. Too often, companies seek a "silver bullet" that will trigger employee buy-in, support and results. The reality is that any initiative or strategy to create and sustain growth requires that four foundational considerations be addressed and leveraged. This blog post, from http://www.ideationz.wordpr Read More

Many start ups fail. Invaluable insight into becoming a successful entrepreneur comes from an unlikely source - the sports betting industry. This article explores, uncovers and then explains one of the primary reasons for entrepreneurial failure and how to increase your odds of success.

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If you are an online business, there is no need to struggle to succeed. You can see the best results from a solid business plan to create even greater sales Read More

There are some well known avenues to making money from a blog, such as banners, text links and affiliate marketing. Almost all blogs use one or the other and end up competing for the same pool of advertisers. Sometimes it makes sense to go beyond the tradional avenues and look for new and creative ideas to generate additional revenue. So here are ten creative ways to monetize your blog, some you Read More

In today’s current economic climate, many new entrepreneurs are foregoing the pavement pounding in lieu of starting an online business. Starting and running a website that offers helpful services to others can lead to steady income and even great riches. But unfortunately, most new online businesses fail. Why? They didn’t attract and keep the amounts of traffic needed to grow and sustain growth. Read More

Ever had a bad sales experience? People barfing during your pitch? Porn pop-up during a presentation? We have and so have our readers. Choose the winner of worst sales experience in the Sales Fail contest. Read More