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How many sales people begin their careers with reasonable product knowledge but little or no training in what this man calls effective cold calling technique? Read More

Hunting for new prospects isn’t easy. When we find an opportunity, we have to make it count! Check out these 5 tips for mastering first time appointments... Read More

How long should a blog post be? Or What should be the length of a good blog post? This is one of the most common questions asked when Blog and blogging is discussed. So, with this post, I’m trying to address this common issue. Read More

Internal communications are just as important, if not more so, as external communications. Why? Because a business owner can never fully exert a consistent and strong message externally if their internal communications are not foundationally sound (not to mention poor internal communications can make for a very difficult and 'soap-opera-esque' daily operation). Read More

The fastest way to become a commodity is to behave like one. Commoditization is built on undifferentiated service, by failure to create meaningful relationships, and by a failure to solve your client’s biggest most pressing issues. Read More

While change is good, sales people need to understand that buyers are more interested in improvement, not just change for change sake. Sellers need to help buyers see and get excited about the results of the new solution, not just the fact that it is new and a change from the last. Read More

Copywriting is very important for your web site and is a major conversion factor for your online business. Read More

A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

SEO tools are really the websites best friend. Optimizing is really the best thing that you can do in order to achieve better success. Read More