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It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements. Read More
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One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More
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The Forum of Private Business conducted a survey which has revealed that over 90% of business owners think that it will be difficult for their businesses to develop based upon the environment created by the Governments measures outlined in the 2010 Budget.

Read More
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Debbie's story is inspiring. She truly knows what it means to persevere when life gets tough. Thank you so much for sharing your story with us, Debbie. You really do sparkle! Read More
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This is a Reality Blog where members can experience a startup without the risk. Sustainable Startup blog works in conjunction with an online business planning software called PlanHQ giving all members the opportunity to participate in a live ongoing business planning process. My ideas and contributions to this blog come from my 26 years of experience in doing and financing startup's. Read More
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Spring is finally here after a brutal winter. As many of us get ready for Spring Cleaning, be sure that includes cleaning up your Twitter account. Read More
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Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
Read More
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Interview with the founder of 1-800-GOT-JUNK Brian Scudamore on how he built his business, the keys to good PR and advice for the new generation of entrepreneurs. Read More
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My daughter and I went to Noodles and Company in Eagan, Minnesota, for dinner last week. We placed our order at the register, and as it became time for us to pay for our order, I realized I had left... Read More
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In light of the recent post by Catherine Connors about becoming less stressed I decided to take some time out, well I tried and here was what I came up with and said I would share :) Read More
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