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Recently, The NYTimes published an article covering the research of University of Pennsylvania to understand the factors behind the NYTimes “most emailed” list which appeared on their site. To go about doing this, they checked the NYTimes every 15 minutes for the past six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or Web page Read More
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PR: While a declining dollar has contributed to the one of the worst US economies in history, some are thriving. Seth Grossman, Owner of one of most popular online Luxury Watch sites, explains how the decrease of the dollar is responsible for the biggest increase in International Exports he's seen in years Read More
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“Ambush aerial marketing is grossly unfair, allowing companies to exploit high-profile advertising opportunities for which legitimate sponsors have paid significant dollars” said sports minister Terry Waldron. Therefore a cricket match between Australia and Pakistan in WA will be the first to be protected from unauthorised aerial advertising. The government does so in order to protect the rights Read More
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Don't put lipstick on a pig. Create a whole new pig and ditch the lipstick. Re-branding involves more than just a new logo. Read More
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How Timothy Sykes makes 1.3 million a year via blogging and products. Tips, lessons and ideas for entrepreneurs. How to build and monetize an online community. Read More
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Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More
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Networking is one of those things that doesn’t come easy or natural to everyone. Who do you talk to? What do I say? How do I approach people? How long should it take? These are a few of many questions I hear about networking. Read More
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Networking can be an extremely effective, low-cost marketing strategy – when done correctly. Unfortunately, many people lose out simply because they don’t quite know the game. For networking success, always follow these simple and steadfast rules of play... Read More
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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is a great example of how to use business Read More
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As a small business owner, I prefer simple tools. I like having one tool that I can push to the limits over a slew of them that I have to manage. It makes my Read More
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