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If the consumer is in complete control it is vitally important marketers do not waste their time. If consumers demand information, and do not feel beholden to geographic restrictions, then mobile marketing must be a part of any marketing mix. That means coupons and offers, in-stock alerts, loyalty programs, etc. must all be offered to integrate the digital world into the brick-and-mortar experien Read More

By way of introduction this SEO FAQ: 30+ SEO questions you always wanted an answer to was started by Berlin-based SEO specialist, Tad Chef. He has challenged at least 10 other SEO specialists to create FAQs that will outrank “fake” SEO FAQs for the search term SEO FAQ.

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This article looks at the changes in pharma in 2010. The reality is that most of the changes are cosmetic and don't address the systemic issues. Read More

Are we underestimating the intelligence of the B2B community to be able to decipher whether a proposition is for them or for a consumer? Read More

A/B testing is great for iteratively improving web applications. I have had loads of conversations with startups who are using it to test. However, they all Read More

In their excitement to open a kiosk, it's all too easy for new kiosk owners to commit some costly errors. This article offers a list of 4 common mistakes new kiosk owners make during deployment and how to avoid them. Read More

This article adresses the concerns of small business bloggers who worry about their small subscriber lists Read More

With a little help from a tiny technology company located in Mountain View, Ca, two bloggers have... Read More

Interview with the author of The New Rules of Marketing & PR David Meerman Scott one of our must read books for entrepreneurs. Read More