This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market. Pricing is regarded as a hugely sensitive issue, but you need to confirm whether you are pitched in the right ball park within your overseas market segment(s). Read More
In these challenging times it amazes me how often a job seeker turns up for an interview unprepared. Here are some questions to ponder before your next interview Read More
How to use your Facebook efficiently on iPhone? Facebook getting more access to technology and uploading their pictures on the website straight from their iphone cameras is not the end. Here is more...
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Want to make yourself visible in the Social Media? Here is a list of very competent tools for developing and implementing Social Media Strategies. Most of these are free but some need subscription.
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Here is the Small Business Administration's overview of franchising for the perspective small business owner. There are also some additional links for more information but here you will find a basic explanation of franchising and how it works. It's a jumping off point for those interested that will get you started and point you in the right direction to learn more. Read More
Business plans range from 20 to 50 pages in length, but, typically, they all contain the same sections. You'll find detailed overviews of what to include within each section by looking at sample business plans and going to online sources. Read More
Your objective is to hire qualified applicants. A job description will help you accomplish this objective. Read More
There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury best avoided. Read More
Here are seven things that will help you succeed, and they don’t cost a penny. You see, success is not the result of good luck, being born in the right family, or intellectual superiority. Success is neither the property of the elite nor the possession of the privileged; success belongs to the brave soul who is willing to chase it down. Given this, we know that we’re all capable of success! Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!