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If you watch any kind of TV and pay attention to the ads — the images, the sounds, and the appeal — it's all very youthful — cool, fresh, and relevant. Major brands like the Pepsi's and Starbucks of the world 'get it' and have made it a PR/marketing best practice for many years to tap this market. There is huge importance of tapping into the you Read More
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During a recession, most companies are looking to cut costs. And the first thing they are likely to cut? Marketing costs. Read More
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When it comes to understanding your market segments, government statistics are among the best available sources of information. For example, the publication Statistical and Metropolitan Area Data Book provides useful data on metropolitan areas, central cities, and counties. The Small Business Administration is another great resource. Here are some Read More
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Small business websites can gain additional exposure, traffic, and sales by using search engine optimization (SEO). Building SEO into your site early on can be a lot easier than coming back later to overhaul coding or content that isn't search engine friendly. Read More
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According to Tom Northup, author of Five Hidden Mistakes CEOs Make, business owners must understand the key success factors that drive their marketplace, and develop those into core competencies as part of the business development process. “It's also important to set achievable goals meant to improve your processes and the things your people do to Read More
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Number 11 in a 28 part series on sales effectiveness, based on Kilcullen's original article on counter-insurgency. The entry covers the need to avoid knee jerk reactions. Read More
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A whimsical look at people, their actions, thought lines and, interesting their choices. Their actions and words at times helps to confirm some basics about sales, and at times leaves you looking for reasons as to why they act as they did to begin with. Read More
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How to make YouTube videos that builds your fan base and get you gigs. Read More
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Small businesses sometimes have a problem getting big orders because they are looked upon as being too 'small'. If you have a small business, it will pay off if you can create a big impression in the minds of your customers, so here are some ways that your small business can punch above its weight. Read More
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Gaining the level of knowledge needed to understand and manipulate the legalese of the tax code is difficult and time consuming. Mostsmall businesses don't have the time to invest or the money to hire an expert. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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