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Forrester's recently published study on Interactive Marketing (email, social, dialog, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels. Discover the implications for you. Read More

Do you own a small business? Are you having a hard time understanding Twitter? This is a great list of 20 tips on twitter's use for small business owners.

I'd add 4:

1). It's a conversation, just like at the Chamber receptions.
2). Introduce yourself and say 'hi', just like at the Chamber meetings. Translation: join twitter, fill out a profile and tweet 'hi'. Read More

Improved lumber markets sent sawlog prices up almost 8 percent during the third quarter of 2009, according to Wood Resources International. Prices began Read More

Do you own a small business? Are you having a hard time understanding Twitter? Here's a great list to kickstart your way to joining Twitterville.

I'd add these tips:

1. It's just a conversation
2. Start by saying hi and introducing yourself (build a profile)
3. Listen more than you tweet.
4. Make it, tweets, about them...your followers.

Read More

I enjoy writing small business marketing content here at OPEN Forum, so I was very excited when they asked me to take the show on the road and interact in person with small business owners at this year’s CES being held January 7-10, 2010, in Las Vegas.

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Jan 04, 2010 - Mobile devices promise to revolutionize marketing as we know it. Well, that may be one day, but it's been a long time coming to reality. One thing about mobile marketing we can say has arrived is the face that people are using smart phones to surf the web and view websites in rapidly growing numbers. (Nov 09 statistics showed that 8% of my blog readers used some form of a mobil Read More

Michael Dougherty reflects on the impact, or lack of, creating a trackable effort to your marketing strategy. Read More

This is a interview of Michael Banos and Tom Prince, two entrepreneurs from KKBB Apparel who tell their story but also give some valuable guidance on small business success. Read More

Skimping and saving and “making due” are getting boring to the American public. When a society has been marinated in privilege and choice, a year or 18 months of cash flow limits is quite enough.However, the emotional need does not reflect the economic reality.
Learn how large and small business alike have tapped into that luxury feeling for inexpensive items. Read More