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While the big boys wait for bailouts, small businesses remain essential to the nation's economic and social fabric. Read More

For most potential entrepreneurs, the hardest part in deciding to start a business is simply coming up with small business ideas. Read More

What is the relationship between social media and PR? A lot of buzz and chatter is going around about this question. Social media is an exciting new prospect. I noticed that a lot of social media also seemed to fall into the “PR” category. As a PR expert, I'd like to introduce you to the next level and present a new idea — Hybrid PR. Read More

A primer on the distinction between debt financing or loans and equity capital or investors. Read More

Lessons learned for entrepreneurs from a seemingly unrelated, yet important activity: Proposing to my girlfriend. Read More

For close to three decades now, Jack Trout has been at the helm of the marketing wheel. Ever since the first 'Positioning' article was published in 'The Industrial Age' magazine in 70s, Trout's counsel to the marketers has pretty much remained consistent. His invariable emphasis on the importance of 'perceptions' and 'focus'... Read More

Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "org Read More

The first time I saw an ad over a urinal, I thought to myself: “Wow, what a creative place to put advertising” I felt: I'm standing here staring at the wall anyways, now I actually have something to read. Read More

In business we talk a lot about about externals, outside measurements, deliverables and objectives. Yet, today I feel the need to address the often ignored, but, integral part of business — YOU. Read More