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Industry Organisations vary in their operation. They represent their membership or their industry in making the industry better. They may hold information and networking events. They may also provide or facilitate training to their members. They communicate regularly to their industry on news and events of interest. Their commercial relationship with their members is minimal. It is more like an i Read More
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In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More
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Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

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If you think you can ignore the realities of online marketing, here's another example from smallbiztechnology.com why those who ignore online marketing may do so at their own peril. There is no guarantee that online marketing will be the exclusive method for growing your business in the future. Circumstances can always change. For now, however, the power of online marketing is simply not somethin Read More
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A hired tweeter has earnt $3,000 for pushing a button. He finds ads he likes and is paid to post them to all his friends and followers on Twitter. Is this the final frontier for advertising? Intercepting people’s conversations and taking part in their relationships to push forward a brand? Twitter and Facebook have been developing systems in which users are paid to send ads out to their friends e Read More
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You've probably heard the expression it takes money to make money so it might surprise you to learn how to start a home business with no money down. Not only is it possible to start a home based business with little or no startup funds but working from home can be the most cost effective way of starting a business. A home business can have much lower overhead because of the money saved on office Read More
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Time management skills are especially important for small business people, who often find themselves performing many different jobs during the course of a single day. These time management tips will help you increase your productivity and stay cool and collected. Read More
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Although the major causes for small business collapses are poor money management and poor resource management there is one another cause – poor support. Read More
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The practice of dumping paying clients like a bad relationship may seem to go against the conventional wisdom of holding on to every customer you have, especially in the worst recession since the 1930s. But really, when is desperation the hallmark of a go Read More
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For anyone who has owned or operated a small business in their career, there is an understanding that day-to-day survival is one of the primary goals. Making payroll, covering rent, paying vendors/suppliers, finding that next customer. All of these fall into the high priority column of tasks to be done on a day-to-day/week-to-week basis. The concept of planning for disasters, whether they are man Read More
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