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Being strategic is planning a course of action to achieve your goals . This skill is shown to us at very early age through the childhood game of checkers. The victor is the one who is able to see a few moves ahead to advantageously jump over opponents and reach the far side of the board in the fewest number of moves. Read More

Another survey has surfaced that shows white papers to be most effective in their ability to influence key business decision makers. The results are courtesy of Eccolo Media, an industry marketing analyst that publishes an Annual Report called, "The Technology Collateral Survey Report". To access this report, please follow the link above. Read More

Social media is changing the way that much of the world communicates. More and more business stakeholders are turning to the web for their information than ever before. The move to embrace social media for business communications has begun. Read More

First off, what is twistory? Twistory is a twitter mashup that gives you a view of the backlog of your tweets, but with a twist. Your tweet history can be added to most online and desktop calendars. Setting up an ical or Google calendar is as simple as clicking on a button. On top of creating an archive of your tweets that goes back as far as you Read More

A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes. 57% of them use it for marketing purposes while almost 30% use it for customer service. It is always said that measuring social media ROI is essential for insights and accountabili Read More

When I talk to people who are thinking about launching a software product, from time to time I hear that if they could get to the front page of Digg or get a mention on TechCrunch that they would be set. The problem is, your market is most likely not the people who read Digg. Nor the people who read TechCrunch. Read More

Jerry Kalish explains what employers need to know about whom they can and can't receive advice from regarding their 401(k) plans. Read More

Voice mail is here to stay, so instead of trying to beat it, why not use it to your advantage. Here a couple of simple ways. Read More

If the survival of small business relies on the attitude of entrepreneurs, then it must have something to do with the attitude of persistence. You cannot start a small business without a risk. Whether you like it or not, you will be confronted with a lot of challenges. Read More