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The GFC has been great for Marketing Eye of late. It has allowed us to really look at our business, re-discover what makes our brand so unique and employ the best of the best. Read More

When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More

Earlier in the week I promised to share an “old school” tactic that I use to overcome negative thoughts and emotions. I'll start by admitting there is one main thing that affects my attitude. I expect to produce massive results and make a lot of money. At points where I am not producing these giant results, I find myself fighting negative frust Read More

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More

This is a collection of blogs that I follow to keep abreast of new ideas for sales and marketing. Read More

Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More

An article in the New York Times' small business section reports on a Maryland University business school study that suggests venture capital firms often ignore business plans and even an entrepreneur's past startup experience when deciding what projects to fund preferring to go on instinct and their experience instead when judging a venture's Read More

Many articles and books have been written about what makes a good investor. A lot of these articles look at some of the most famous investors, like Warren Buffet and George Soros, and analyze what makes them successful. This is a sort of 'bottom-up' view of how to become a success at investing. Read More

Today on our walk we look at the impact of how you sell on your brand equity. Read More