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New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean sma Read More

Making a move into a new market can be a good move, but in other cases, it can pose risks to the business. In many cases, the market may have an opening, for example, due to the failure of another company. It can be tempting to take your business into that market to fill that vacancy, but before yo Read More

Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. They envision a stable environment after that point, and may have convinced themselves that they will be safer and happier with a Read More

Here's another idea for you directory owners. How about relating your directory listing plans with social causes? Read More

Your business has the opportunity to move into a new market. You may be just thinking about the benefits of making such a move. On the other hand, you may be concerned about whether making this move is going to turn your business in a positive direction. In some cases, the decision to make such a m Read More

Before entering into a new market, it is a good idea to ask yourself what level of acceptability the market must offer to your business before you enter. Here are some questions and concerns to take into consideration before you make such a move with your business. Read More

An important consideration to the question of why to enter the market focuses on who is selling in that market for your business. If you have a sales team being paid to help you to find opportunities, those people are working to help you to succeed. In other cases, you may find that companies are t Read More

What drove me to start my own business? The overwhelming and consistent response we got about our invention. When EVERYBODY says "What a Good Idea!" it is to your peril if you ignore that kind of feedback.

Without a doubt, had I not heard that statement over and over in the early stages of my b Read More

Stunned, you hang up the phone. Your client wants to meet you at work. You work at home and your home is a wreck. Travails like this happen to home-based workers all the time. Sometimes you can avoid the home meeting by reserving a meeting room at the library or a nearby facilities provider, but at Read More