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Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action. Read More

As I sorted through some of my mother's collection of memorabilia, I came across lists and letters and account summaries of her years operating a small country general store on the edge of our farm property. Read More

The European Union promotes entrepreneurship across Europe and informs entrepreneurs about support available for them at European, national and local level. Read More

Jeremy Quittner at Business Week has some great ideas for entrepreneurs from entrepreneurs on creative ways to bootstrap during tight times like these. Nothing revolutionary here, but lots of good suggestions. Here is one sample related to equipment: Read More

Are you a liberal Democrat? Perhaps you're a conservative Republican? Are you passionately committed to a political cause? Do you make no secret of what you believe? Maybe you're none of the above, but one or more of your employees are. If you nodded affirmatively to any of these questions, you could be putting your business in jeopardy. Read More

Web workers, especially those of us who are self-employed, will sometimes encounter people who, it seems, take us less seriously because we don't have a corporate cube to work in. There are two ways to deal with this. Some web workers go to great lengths to mask that our office and home are one and the same. We can use P.O. box or mailbox suite a Read More

Thanks to Web Worker Daily for a comprehensive list of apps that we could consider using it for our business. Well, Aliza Sherman — the author of the post, said it isn't comprehensive but Aliza just wanted you to know it is and is very helpful! Below, I'll gave you a taste of what apps you might need which Aliza posted about. Read More

Partnership agreements (also known as Buy-Sell Agreements) are like prenuptial agreements for people that are in business together. The formation of any business with multiple owners should include a buy-sell agreement. Why? Because reality dictates that it is not a matter of IF your partnership will end, but rather WHEN your partnership will en Read More

How To Make Your Public-Speaking Engagements Interesting And Unforgettable. Learning from experience. Read More