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'Like' is dominating our Facebook. Time to find out what is it and how it will affect your fan page engagement; including tips to access a complete fans list. Read More

If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. Read More

Monday I wrote a post asking why customers should choose you instead of your competitors. The discussions here and in LinkedIn got me thinking about how many companies try to be everything to every customer... Read More

How do you increase your sales? Potentially by walking a mile in your clients shoes. Includes several questions to ask you clients to help find out what is going on in their world. Read More

What do you do?

How do you respond to this question? Do you provide the standard name, position, company response? …or do you reel off a “complex-corporate-techno-speak explanation?” Some people freeze like a child caught with their hand in the bag of Oreos.

I think a lot of people get confused. On one end, I see people who... Read More

Nurturing your dream clients means providing something of value to them before they ever make a decision to buy from you. The ability for your ideas to make a difference for your dream clients is what sets you apart from your competition, and it is ultimately why they choose you. To nurture your dream clients, treat them like they are already your clients; treat them as if helping them to improve Read More

Change can come suddenly to our business world. How we deal with the change and the challenges it poses can be key to our continued business success. How do you manage sudden change? Read More

Thai "red shirt" protesters said they would not march on the Silom business district in Bangkok on Tuesday to avoid a confrontation with armed soldiers defending the area. Read More

Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
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