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The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from peop Read More

So here we are as promised, Step 2 of the 5 Steps To Get To No Faster and More Often: Talk To More People. No kidding, right?  In fact, I could Read More

When starting a small business, surrounding yourself with key team members will bring success. Be selective - it's not a popularity game. Read More

Will Obama's small business plan work to create jobs and expand the economy? The President  has several job creating proposals, many target small business, Read More

Your business is going strong, and now you’re ready to expand a little bit, which includes adding another PC or laptop. Just as when buying a car you need to consider insurance, mileage, and maintenance in the price, it’s important to look at additional software costs when choosing a new computer. Whether popular software programs are “included” on your new system or you purchase them separatel Read More

It might have happened yesterday or ten years ago, but at some point, you felt it. As an entrepreneur you have – perhaps many times – felt that spark of inspiration and the rush that goes with it. That feeling that tells you in your gut that you’re onto something, and nothing’s going to stop you. Read More

Today we will talk with Tim Berry, a business planning expert and find out just how important it is to have a plan for your business. Part 3 of a four part series. Read More

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve. Read More

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: no business can be all things to all people. Follow these three steps to boost your brand strategy... Read More