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How people perceive you can affect whatever you are trying to put across. In fact, as much as 80% of the attention of your audience is drawn to how you present yourself and only 20% towards your message. Self-image is therefore the key element in helping you become more effective and persuasive in business as well as life in general. Read More

White space is any space on your web site or printed page that doesn’t have graphics or text. When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill pages with information. Read More

Great article on how to stay focused in the midst of technology overload and combine 'something old and something new.' Read More

A downloadable eBook version of my new book in PDF format, Crafting White Paper 2.0, is now available as an eBook. This is the definitive book on "Short Attention Marketing", using visual enhancements in your white paper to engage attention-challenged readers.

If you're interested in more effective business solution message delivery in your white papers, this is one book you'll need Read More

This is a simple step-by-step approach you can use to plan and build an effective performance dashboard. All illustrated by a small complete example that you can't find in any book or article about performance and KPIs. Read More

A lot of people ask me questions about how I became an entrepreneur. They wonder how I’m able to come up with so many ideas, where my ideas even begin, and how I know the idea will work. Hopefully I can provide some insight in these areas. Read More

2010's Miss America, Caressa Cameron, is teaming up with IHOP this year for their National Pancake Day, which has helped raise millions of dollars for the Children's Miracle Network since 2006. "I am delighted that as Miss America 2010, I... Read More

A while back, I listed " The 5 Top Reasons For Buying A Franchise." Allow me to refresh your memory; To avoid dysfunctional bosses The desire to create equity A desire for more freedom A desire to create a legacy... Read More

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. Read More