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Even in the age of the Internet, there's no denying the power of direct marketing, says Lois K. Geller is president of Mason and Geller Direct Marketing whose clients include both industry giants and small entrepreneurial firms. In this CNN Money.com post she shares some of her top secrets to marketing direct and getting results that will put your small business on par with the top marketing firm Read More
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With less of a budget than huge corporations, small business owners must get the best value they can for their advertising dollar says Darrell Zahorsky, About.com guide for Small Business Information. And as a result, Darrell has put together this great comprehensive list of tips culled from his experience working on the legendary advertising campaign that made NordicTrack a house hold name. Cons Read More
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Ever noticed how often we're starting to forget about the basic purpose of a mobile phone - voice communication? We text, share, transfer data, browse the Internet etc - and all that because there's a constant lack of time and there're new options that smarty Smartphones are happy to serve with. Yet, how popular these options have become? ...http://ow.ly/18uYW Read More
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Are your tax records starting to take over your home or office? How long are you required to keep them? This article lays out the facts and tell you what you can discard and when. Know the facts and save the agony! Read More
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You’ve been hearing it for over a year now, there is a credit crisis. The news is full of stories of businesses unable to obtain credit, yet banks say that they are lending money. But to whom? The answer is to qualified borrowers. So what makes a borrower creditworthy? Lenders look at four primary items to evaluate creditworthiness which are commonly referred to as the ‘Four C’s’. The firs Read More
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Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out Read More
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It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More
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Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to a blog is not easy, especially if writing isn’t one of your strengths.

Fortunately, it is a skill that can be learned. Read More
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When I first opened my computer store, I envisioned myself behind a desk or workbench, building, selling and repairing PCs, but not necessarily in that order. To be honest, I mostly thought about building and repairing them. I really didn't think much about the selling part at all. In fact, the who Read More
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It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz, and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones. Read More
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