Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but there's much more to it for business if you dig a bit. Read More
Successful international business professionals learn to become good at multitasking. Most of the multitasking involved is in listening in different ways to their international clients. And the reason for multitasking is to get a global vision. Read More
To maintain clarity in cross-cultural selling you need strong listening skills. When selling to different cultures you need to listen for several things at the same time. And it is not just about listening. You will often find you need to adjust your communication to stay in alignment with the conversation as a whole. Read More
The idea of hiring a Virtual Assistant in some parts of the world, particularly in the United States, is an everyday fact. However, the concept is still relatively new in the UK but an increasing number of individuals are starting to choose this line of work as their full time career. Read More
The GFC has been great for Marketing Eye of late. It has allowed us to really look at our business, re-discover what makes our brand so unique and employ the best of the best. Read More
When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More
Earlier in the week I promised to share an “old school” tactic that I use to overcome negative thoughts and emotions. I'll start by admitting there is one main thing that affects my attitude. I expect to produce massive results and make a lot of money. At points where I am not producing these giant results, I find myself fighting negative frust Read More
A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More
This is a collection of blogs that I follow to keep abreast of new ideas for sales and marketing. Read More
Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!