This is the age of the Utilitarian or Economic buyer and the Cost-Benefit Analysis, where buying decisions are all very rational - or are they? Read More
In the world of business we seem to think that with demand there comes sales then sales mean profits and profits means we are happy. This is now very wrong.


In sales you need to remember one thing and that is that when you say ‘They said that they will probably buy it from us next week’ it me Read More
Hashtags are searchable in Twitter search so users can easily find the topic they're interested in - if it's popular enough it will be deemed trending. Read More
Marketing should be the first thing you do, not the last - there are a whole ton of advantages, but most entrepreneurs need to change their mindset first. Read More
What are testimonials? They are perhaps your most important tool in your marketing arsenal, and video testimonials are the most potent kind. In this second part of a two-part series, we give you more details on how to make your testimonials rock. Read More
These are my best tips on how to finally write that book you keep dreaming about. They are compiled from my eBook project which I finalized after 2 years of first thinking, dreaming and then finally writing! Read More
If you are looking for high potential business ideas that stand out from the crowd, let you moonlight and learn to enjoy what you do before to try entrepreneurship then here are some interesting ideas you can use. Depending on your skills and interests you can set up an innovative side business an Read More
As a marketer on the go, there is rarely a time that you can put things on hold while you head to meetings or run errands. Read More
As small business owners, we can get so caught up in the day-to-day that we can forget to look at the bigger picture of how we are running our businesses. When we do this, it often comes at the expense of future growth and stability. Read More
There's no such thing as stating the obvious when it comes to communicating your business value superiority to your target market. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!