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Engagement rates can be 5-15 times higher with newsletters than with traditional web display ads. Why not find what newsletter targets your perfect customer? Read More

The results of a study released in January of 2012 by the Australian think tank Ehrenberg-Bass Institute say that less than 1 percent of the people who “like” a brand actually engage with it. When it comes down to it, the level of engagement is much more important than the number of likes you have. Read More

Referrals are one way that a small business finds new clients, but referrals can sometimes be difficult to come by. With a little creativity, you can inspire your current clients to bring you new business on a regular basis.

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Writing a book has become an important credential in today's marketplace, and if you don't have one, you should give it some serious thought. Read More

According to Gallup's 2012 confidence survey, published in July, only 21 percent of Americans are confident in their financial institutions. The banking industry had the third lowest rating. Read More

hiscox, a small business insurer, just came out with a survey. It's on the DNA of today's entrepreneurs, and there's a nice infographic included in this business blog post. Read More

A recent survey from the Cloud Security Alliance ranks the most common threats to these devices, and the results may be particularly useful to small business owners who rely on such technologies for employee privacy. Read More

Since the voyage made 520 years ago, there has been a great deal of controversy surrounding the history of Columbus Day, but the commemoration of his landing in the Americas is a federal holiday, and there are still celebrations serving as a memorial to the accomplishments of this voyager. Read More

With 82% of people who like brands on Facebook saying they do so because it is a good place to interact with the companies they love, how should your company feel when your customers click the unlike button? Here are three lessons you can take from the social media customers who abandon friendshi Read More