HeatherStone commented on the following stories on BizSugar
Creating An Agile Culture: Challenges Empowered Teams Face
"The biggest challenge with change at any business is company culture or philosophy that resists that change. Plans are easier than implementation. Changing company culture should be the true goal. Thanks to Dan for sharing this with the BizSugar community."What If There Was No Such Thing As SEO?
"Hi Nicole, Great post and a very important point. SEO may be a critical tool for marketing your Website, but ultimately your content is for people. If you fail to satisfy the people who find your site, the best SEO tricks in the world are probably a waste of time. Thanks for sharing with the BizSugar community."The Most Tried and Failed Small Businesses [INFOGRAPHIC]
"Hi Brian, I wonder whether most small business owners would be surprised at the high risk businesses listed here. Think a restaurant, a retail business or a direct sales business are safe bets? Think again! Great addition to the BizSugar community! "Content Marketing Podcast Episode 12: What Is Narrowcasting?
"Wow, Rachel. A real blast from the past. Actually, my memory of narrowcastng goes back to the 80's, particularly when radio stations were separated rigidly into format--classic rock, country, easy listening, oldies. Of course, preoccupation with numbers depends, or should depend, on your business model. I suspect a site selling advertising space needs much more traffic than a blog for a plumbing service or someone offering marketing advice. (Though, of course, in the second two examples the right kind of traffic is very important.) So the best advice is knowing what you want for your Website first. Thanks for sharing!"How to Write a Bio that Amplifies Your Brilliance. Start by Asking the Right Questions
"Denise, You're absolutely right! Writing "about" and "bio" pages is so important and yet so difficult to do. I think it may be that most of us find it difficult to reduce ourselves to a few lines. (Even the humble ones!) My approach is always to think of the bio as a kind of communication, like a brief resume. Ask yourself, what do I want this to communicate to others about me?"My Secret For Boosting Productivity As A Solo Entrepreneur
"Hi Tom, Really interesting points about the working habits of a solo entrepreneur and especially an entrepreneur with an online business. Of course, some solopreneurs may have less control of their time depending upon the business they operate, but I think one of the great benefits solo entrepreneurs have is that they are able to accomplish tasks in the manner they find the most efficient and not based on a boss or supervisor's whims. "Facebook Reduces Cover Image Restrictions
"Hi Shelly, I think if Facebook is serious about getting small businesses to participate and use the site more, this move is common sense. Of course, given some of the other concerns voiced recently about the current limited reach of posts etc. I'm wondering if it's too little too late. Thanks to Michelle Mangen for sharing this with the BizSugar community."Subscribe
The Obsolete Salesperson: An Interview With Andy Paul
"Hi Chris. Good points here about product differentiation, but I wonder if the key isn't that, at the end of the day, you want your product or service to be incomparable to the competition. Is this really so impossible? Not if you look at Apple, Google, Facebook, etc. While imitating these brands should be easy, it turns out it's not. Yes, that may have something to do with the way the product or service is sold, but I would argue it also has something to do with the product or service too. "