HeatherStone commented on the following stories on BizSugar
Social Media Is Not A Megaphone
"Hi Jenn, I'd say people who see social media as a kind of broadcasting tool have the wrong idea. Sure you can talk to a large number of followers at once, but simply pushing out a message is not getting the most out of these tools. Thanks for your comments and for sharing with the BizSugar community."The Worst Product Idea (that Almost Every Entrepreneur Comes Up With)
"Hi Shane, You only need to look at the huge successes of businesses like eBay, Facebook, Google, and YouTube to see how narrowly focused products, tools, and services usually carry the day. Even in the case of diversified brands like Apple, different products like Macs, iPhones, and iPads are all highly focused. Sometimes features are added down the line, but even then they are usually in line with the products central concept. Thanks for the great video and for sharing this idea with the BizSugar community. "Presentations That Tell a Story with Slides and Video [podcast]
"Hi Deb and A.K. Story telling is the major ingredient that transforms presentations from snooze fests into inspiring and motivating experiences and, of course, slides and videos can be instrumental in that transformation. Thanks for the great podcast and thanks to Martin Lindeskog for sharing it with the BizSugar community. "6 Questions You Must Ask Before You Even THINK of Advertising
"Hi rperfect, This is a very sensible list of suggestions for any kind of advertising, and I'd add for online marketing, too. I think too many businesses using traditional channels advertise because they feel they should, spending too much money on a message that really doesn't accomplish their goals. On the other hand, online marketing, including social media, creates the impression that, because it may be lower cost or in some cases even free, a company can't go wrong. Again, they enter the market with no real plan. "6 SEO Sins That’ll Put You on Google’s Naughty List
"Hi Jon, A lot of these should be self-explanatory, I guess, but I think your conclusion here makes the most powerful point of all. If you publish great content, you won't run into the majority of these problems. And most of these tricks won't do much to improve the overall quality of your posts. Thanks for the great overview and thanks to rperfect for sharing this post with the BizSugar community."Twitter’s 7th Birthday And My 100,000th Tweet
"Hi Sian, It's been quite a journey! I think your observations about using Twitter for business and about some of the rules that apply are very sound. One of the things people don't seem to think enough about when using Twitter is what they want to use it for. For example, are you using it to share your content, to spread your message, or to network? These are three very valid business uses, but I think they all require different strategies. "Obtaining Critical Social Media ROI on Facebook
"Hi Mike, I think the issue many small businesses struggle with when it comes to Facebook and so many other social media platforms is figuring out how to truly measure this ROI. Yes, we all instinctively know these channels help our business, but how much, and how much of my time should I invest? Thanks for participating on the BizSugar community. "FTC Tightens Online Disclosure Requirements
"Hi Doc, The new regs have been all over the place recently and how important they will be to how social media marketers regularly do things remains to be seen. There seem to be some unanswered questions about the particulars, but I want to thank David Leonhardt for sharing this excellent post with the BizSugar community."Top 10 Tips for Managing Your Small Business Today
"Hi Valentine. Great advice, especially for someone starting a business. I think having a plan is the most important idea here. A plan is what separates a business from a hobby. It forces you to take a disciplined approach. Thanks for sharing on BizSugar."Subscribe
Megatrends: America by 2013
"Hi Peter, Interesting glimpse at the report. I'd have to say many of us could have predicted some of this without much guessing, but it gives these personal or anecdotal observations a bit more weight to see them in black and white. Thanks for sharing this with the BizSugar community."