HeatherStone commented on the following stories on BizSugar
What Is A Social Media Strategist?
"Hi Jenn, I'd say businesses, entrepreneurs, and organizations who have used social media strategy successfully in their own operations already know the value of this role. For those who don't yet understand, evangelism may be the answer. The key is good analytics and a clear return on investment. Thanks for contributing to the BizSugar community. "Should I Work from Home or Rent a Small Office?
"Hi James, Thanks for the timely post given the recent debate over working from home versus from the office in the national media. I'm not sure there's a best answer to the question besides looking at the pros and cons and deciding upon what is best for your business. Thanks also to Stacie for sharing this post with the BizSugar community. "Is This the Beginning of the End for LinkedIn Groups?
"Hi Matt, As someone who knows first hand the challenge presented in balancing the freedom of networking and interaction that is the life blood of a social community against the need to protect that community from those who would abuse it (I help manage the BizSugar community), I can say that failure to properly maintain this balance is a constant danger. In the end, communities who fail to strike the right balance of control and freedom (think MySpace, Yahoo! Groups, and Digg) generally pay the ultimate price. This said, I would point out that most of these groups (with the possible exception of Yahoo! Groups) failed because of a bizarre series of missteps that generally involved overreactions in both directions. (Remember MySpace's draconian phishing protections that somehow completely failed to prevent the site from descending into spammy oblivion?) There is no simple answer except constant adjustment, modification, and listening to your community. LinkedIn Groups will live or die on its ability to make the right decisions. If they fail, it is comforting to remember that an ultimately superior experience is probably waiting in the wings out there. "How to Choose Work That Will Continue to Motivate You
"Hi Larry, One of the reasons passion is very important for entrepreneurs is that long-term commitment to a project is hard work. Staying motivated, especially when there is no immediate compensation or reward for your time and effort is perhaps the hardest part. Obviously, entrepreneurs are also motivated by the rewards they can create for themselves from an opportunity long-term, but short-term motivation driven by deep commitment to the work you have chosen is also critical. "5 Essential White Hat SEO Techniques for Startups
"Hi Mike, Many entrepreneurs and small businesses are no doubt aware of the importance both content marketing and social media play in their early marketing efforts. What's less often understood is the necessity for a consistent and balanced approach. This is often more challenging than it might at first appear and requires careful and strategic planning to yield the desired results."How long does a Link Building Campaign take until your site starts Ranking? Gryffin Media
"Hi Marcela, It's the kind of discussion I think more conscientious SEOs need to have with their clients. What are the client's expectations and are they realistic given the realities of Search Engine Optimization? Too many bad online marketers make unrealistic promises. Benefits are clear and measurable...if you know what you're looking at. Thanks to TJ for sharing this with the BizSugar community."Subscribe
10 Reasons Working From Home Still Rocks
"I think the thing that startup entrepreneurs should never forget is the savings in overhead that working at home offers. This doesn't mean you should always work at home or even that it will be desirable to do so as your company grows. But in the beginning when starting with little or no financial backing, it may be necessary as a way to cut costs until the revenue or the investment starts rolling in. Thanks for sharing with the BizSugar community."