HeatherStone commented on the following stories on BizSugar
Work from Home Ideas
"Hi Kristen, Truth is there are probably an almost endless number of businesses you can start from home, including some you might eventually want to do from an office or other brick and mortar location. The benefit of working from home, other than personal preference and productivity, is quite honestly low overhead. So even if you have enough money to rent an office, but don't really need one at first, why not wait until the venture is revenue positive before moving it out of your living room? Thanks for sharing with the BizSugar community. "Ask the Right Question Before Buying a Business
"Hi Ivan, The greatest risk when buying a business is that you will purchase something that doesn't return on the investment. There are so many factors affecting this, but the key question is whether you will be able to successfully operate the business in a way that will generate the same revenue as the current owner. Many times owners may understate the amount of work they put into the business. And if there is a special talent or skill the owner possesses that is integral to the company's survival, then this may be hard to replicate. Also consider the degree to which the owner's business connections are responsible for his or her success. To what degree are these connections transferable with the sale of the business? In other words, are they the business's contacts or are they the owner's alone. "3 ways to amp up your press releases, so they get picked up
"Hi Lori, I think the thing too many business owners forget when sending out press releases is that they should satisfy a need for the recipient. Think of it this way. A news editor or anyone running a news outlet has space to fill, but more importantly he or she has readers to keep interested. Helping you get publicity is just nowhere on their priority list. With this in mind, consider how you can help news outlets come up with stories that will thrill their audiences based on your expertise. Don't them stories about you and your business. Help them find great content and become a source for that great content in your field. "What's Your Local Marketing Plan Look Like? - 3Bug Media
"Hi Gary, The good news is that some of the tools you've mentioned, particularly mobile and social, can put the smaller businesses on equal footing with the big guys. So compared to the old days and the cost of marketing in legacy media, this can be a great time to be in a small or local business, if you're ready to deal with the learning curve. "How to rebrand a business [podcast]
"Hi Timbo, Great podcast which has started quite a discussion on the BizSugar community. Key questions might include: How do you know it's time to rebrand? What should your goals be when rebranding? How do you go about figuring out your new brand strategy. Thanks to Martin Lindeskog for sharing this."Subscribe
8 Ways To Mobile Click-to-Call Leads
"Hi Tom, Thanks for further breaking down the basics on mobile marketing, surely the next frontier for digital business. We hear mobile marketing often, but less often see exactly how it should be done. Thanks for sharing the specifics with the BizSugar community too!"