HeatherStone commented on the following stories on BizSugar
How to Bring Readers Back Again and Again
"Hi Staci, All great points with having great content being the most important here. Getting readers, customers etc. to return again and again should definitely be a major goal. It will certainly have me coming back to your blog again. :) Thanks to Celene Harrelson for sharing this post with the BizSugar community. "What Online Marketing Channels Do Consumers Trust The Most?
"Gary, I'm surprised how low e-mail marketing came in given the claims made by proponents. Also, interesting here are social media and texting. But my question is whether all social media and texting are created equally. I'm guessing a Facebook post or text from a friend will carry more weight than a message from a brand, no matter how inventive. "How to Run Wildly Unproductive Meetings and Waste Everyone’s Time
"Hi Richard, Wow, this makes me laugh. Unfortunately, that's because it's only too true. I'm sure all of us have attended meetings that follow the above tongue-in-cheek advice. Thanks so much for sharing this post with the BizSugar community. "How to Write Useful Blog Posts (That Don't Overwhelm Your Audience)
"Hi Kelvin, I don't know how many posts are constructed with the call to action as an explicit answer to the headline, but this is a fairly ingenious way to think about the process. I'm wondering how this generally affects your approach to creating a post and whether you could comment on that approach a bit more not only here but over at BizSugar for the benefit of the entire community. "Is Your Content Marketing Strategy “Human” Enough?
"Hi Nicole, The idea of content marketing having a specific "voice" is similar to the idea of a "human" approach to social media or a "voice" to your blog. It makes a lot of sense and I think, to some degree, can be tied to the idea of a personal brand. Customers want a connection not simply a sales pitch and I think that's what we're talking about here, making a connection with your customer. It's customer service 101! "Small Business Saturday 2013: Are You Ready?
"Hi Anna, Is it too soon to start planning ahead for the November and December holiday season including Small Business Saturday? It probably isn't. Think of your small business strategy as a long-range plan. Thanks to Anna and to Shannon for sharing this with the BizSugar community. "Subscribe
Attitude As A Top Principle For A Successful Entrepreneur
"Hi Adeyemi, Attitude is such a difficult to quantify but important ingredient in success, as has been confirmed by successful people again and again. It is so important to drive this home, especially to entrepreneurs who are often the driving force of a business thus setting the tone for their teams. Thanks for sharing this great post with the BizSugar community."