HeatherStone commented on the following stories on BizSugar
Hi Irfa, As far as the crazy hours demanded when managing an online community, oh, I could tell you stories. But so, I imagine, could any social media manager. I'm curious. If you were to pick just one of these qualities that, in your opinion, is most important for social media managers, what would it be? "
Hi Emma, Wow, all great ideas. Traveling can be particularly hard on solopreneurs, I think. Unlike working for a larger company or having a business with employees who handle things in your absence, it's vital to keep up with work whether in the office or not. Keeping up with emails is particularly important. Any favorite tools you could share with the community? "
Hi Nikki, Having contact info on your Facebook page is huge! It's astounding when you find a company that hasn't provided any way to get in touch. On the topic of Facebook ads, how would you rate them for effectiveness compared to, say AdWords and other options?"
Hi Nicola, Thanks for sharing this post. I suspect tips here about keeping an eye on the amount of stock you're holding may be more of a tip for larger companies, but I'm wondering which of these tips would be more valuable for smaller companies? "
Hi Stephen, Some of that basic information -- whether your blog was created to boost your personal or business brand -- is so important to include. Great content is critical, certainly. But not letting people know who is responsible for that content or how to get in touch with you is unforgivable these days. And it kind of defeats the purpose anyway when your whole goal is to attract clients, customers and partners who want to do business with you."
Hi Catarina, I think leveraging your existing skills for other opportunities is clearly one part of the equation. But perhaps another is leveraging the uniqueness of those skills to maximizing their value within a given market. (Why be just a plain old business consultant if you can be a business consultant with expertise in maximizing site monetization, for example?) My take is that too many entrepreneurs are focused only on a going rate for their service, product or expertise making growth difficult. Instead, they should be focusing on setting their expertise or service apart from others in the market so they can build revenue by increasing value rather than volume."
Hi Irfan, I know we say this kind of thing constantly in the small business space. But is it entirely true? For example, Facebook and even Twitter and Pinterest, are now putting advertised posts out there as a service. Granted these sites all need a source of revenue too, but we've seen Facebook in particular employ an algorithm which seems to make it harder and harder to reach all your followers without advertising. Where does that leave our low barriers of entry, barring some other big free social networks entering the field?"