HeatherStone commented on the following stories on BizSugar
Better Business Negotiations
"Anita, Great post. I think number 3 is very important to remember, especially if you are negotiating to provide a service. One of the things to think about from your side is the time (and potentially money) it will take you to always be hunting for new customers versus having a relationship with a smaller group of customers who provide a steady flow of work. Is it worth lowering your price a bit to lock in that more solid and long term relationship? Love if you could share any additional insights in the comment section of the BizSugar community. "Don't Be A Hero: Delegate!
"Hi Alina, So glad to see this post shared with the BizSugar community. I guess the bottom line is, how much of the way we want things done are we truly going to have to sacrifice in order to delegate? I know there are some members of ours who struggle with this regularly. Don't know if you're a member of the BizSugar community yet, but I'd love if you could share some thoughts with the members directly -- and maybe share a few more posts?"Building A Successful Product: Start Small And Listen
"Hi Wayne, I think the title of the post says it all. It's kind of interesting because each of these things is dependent on the other. The smaller you start and maybe the simpler a product or service you start with, the better. Because this makes it easier to pay attention and make changes when you hear what customers are saying. Also, the fewer components you have start out with, the easier it becomes to add just what the customer wants and no more. "Marketers Hate These Buzzwords, Which (Ahem) They Created
"Hi there, Amy! Would love to see your smiling face, as I'm sure would the rest of the BizSugar community. How about uploading a head shot and filling out a bit more of the information in your profile to let us all know a bit more about who you are and what you do? I think you'd find even better results with our community that way."Could These Silly Mistakes Cost Your Business Sales? | M4B Marketing
"Susan, Regarding your first point, I think this goes along with the oft repeated but not too great (in my opinion) advice of creating scarcity. As someone in our BizSugar community pointed out not so long ago, when selling a product like art work or a handmade item, scarcity certainly enters into the equation when looking at value. Same with actual seats at an event. The artist will only make so many in their lifetime in the first example. In the second, there are really only so many seats in the auditorium. When you try to use the same rationale to sell a digital product, you are talking about something that can be copied endlessly. Its value may be based on something else, the difference you will see when you apply the information you learn from it, for example. But attempting to claim there is a scarcity stretches credibility and you risk insulting your customers in the process. "Subscribe
How to Pick a Niche for Content Curation
"Quite alright, Scott. Thanks again for the thoughtful response and thanks for your contributions to the BizSugar community! "