HeatherStone commented on the following stories on BizSugar
Competitive Advantage Redefined
"Hi Josh, Thanks for sharing this incredible post! I think the idea of a market defined from the bottom up clearly makes close attention to social media even more important. But do you think anything's really changed? Isn't this just another way of saying the customer must be the focus? This has always been the case, but perhaps it's huge corporations who are just beginning to really realize it. "5 Digital Marketing KPIs Every Business Needs to Track
"Stephen, Great overview of key performance indicators businesses of all sizes should always be watching. However, I think getting a grasp on all these things at once can sometimes be a challenge to small businesses in the beginning. My question: Is there a most important KPI to start with?"The 4 Deadly Sins Of A Blogger
"Hi Nosa, Enjoyed your post very much. I think these points all boil down to a basic idea. Blogging as a business requires a realistic outlook. Anything that gets in the way of this realistic approach becomes a detriment. Thanks for sharing your post with the BizSugar community. I like the idea you share about readers being leaders. Definitely a great piece of advice. How about a blog post on that topic alone? I think it would be a winner!"Solo Smarts #81: Kelly Pays Some Stupid Tax
"Kelly, I'm sure everyone's had these experiences. Any suggestions to share about how to spot the kind of offer you should stay away from? I mean besides avoiding making a purchase early in the morning? :) Be great if you could share any observations in the comment section of the BizSugar community for the benefit of all our members."Open A Franchise: Help Your Local Economy
"Hi there, Joel. Yep. Any kind of business will do this for your local economy. It can be hard to open one though. There are so many regulations these days. In fact, when you look at the hoops many communities have small businesses jump through, you wonder if they really understand what a positive impact on the local economy another small business will have."Why Guest Blogging Will Never Die
"Adam and Joe, I don't entirely disagree. My question is really two fold. And Adam, it would be great if we could start a conversation on this topic in the BizSugar community too. 1. What do you do about plagiarism and duplicate content? Say what you will. This is an ongoing problem and can really devalue your blog (and not just from an SEO standpoint!) 2. What do you do to stop guest bloggers from using your site to SEO their own clients? This is a more subtle issue, but, of course, can also devalue your site. There's nothing wrong with outgoing links to add value to a post or a back link to the contributor who was good enough to share content with your readers. But allowing a guest blogger to SEO a list of clients with an article that spins content or creates essentially poor content just to see how many client websites they can link to using your blog will not do much for your credibility or probably for how search engines see your site. Thoughts? "What I Learned from a Start-Up CEO Who was a Huckster
"Hi Cynthia, Thanks so much for contributing to BizSugar. One question on price. Have you found in your own career that there are clients who are unrealistic about what they hope to get for their money? In other words, people who are satisfied with the work done (more than satisfied) but still think the price is too high? What would your former boss say about these people? Could you respond in the comment section of the BizSugar community for the benefit of all our members?"Subscribe
Solo Smarts #83: Build a Solid Content Foundation
"Hi Kelly, Simple but great advice and, of course, the importance of providing that content is what the BizSugar community is all about, at least as far as the small business market is concerned. Another thing that I think isn't discussed nearly often enough might be how to choose the right kind of content to serve your particular market. Any specific thoughts on this? It would be great if you could share some basics in the BizSugar comment section for the benefit of our entire community."