HeatherStone commented on the following stories on BizSugar
Who's the CEO of Twitter?
"Hi Catarina, Thanks for sharing this post with the BizSugar community. An even better question might be whether having an identifiable CEO with a strong personal brand makes for a more successful company. Have Facebook, Apple, and even, arguably, Google, been more successful because of the visibility of their top executives. I'd love to start a conversation on this topic in the BizSugar community as well, so please feel free to leave your own two cents in the BizSugar comment section. "16 Mobile Apps That Help You Run Your Business Better
"Hi Bruna, Great share and congrats for having it hit the front page on BizSugar! Organizing contacts and other resources has always been my greatest challenge. Any experience with Smarter? Do you know of another personal organizer you think works better?"Social Media Marketing: 6 Corporations That Get It
"Hi Lionel, Thanks for your post and thanks to Niall Devitt for sharing it with the BizSugar community. The one idea that sticks out in all these examples is that no single approach is necessarily best for every business when it comes to success in social media marketing. I'm wondering if you have any thoughts on how a business can go about picking the best social media strategy to fit its brand. It would be great if you could share your insights in the comment section of the BizSugar community too for the benefit of all our members. "Favorite tweets this month on small business, leadership and more!
"Hi Devan, Very cool. It's a great idea for a post actually. Can you share how your team goes about collecting these gems each month? Do you have certain Twitter feeds you follow? Seems like a pretty varied group. I'm sure the members of the BizSugar community would love to hear how you put one of these things together (If it's not a trade secret, that is. :) It would be great if you could leave some insights in the comment section of the BizSugar community so all our members can benefit. "Content Marketing Podcast 37: Busting the Myths Around Viral Content
"Hi Rachel, Interesting discussion. To enlarge this a bit, what exactly is a viral video? In other words, how many views or how much does something need to be shared to make it viral? Some content is obviously more popular than other content. But the term viral is obviously relative. Love to hear your further thoughts on this in the comment section of the BizSugar community for the benefit of all our members."Life after death through social media: what’s it all about?
"Hi Jonny, Fascinating concepts, all of them. I can see the logic of getting your digital house in order, as it were, in the same way we do in the physical world. But I'm wondering if you feel some of them might be frivolous. Though I'm certain digital communication is here to stay, I'm wondering whether any given channel (say Twitter, for example) is established enough for you to make eternal plans connected with it. I guess I'm wondering whether it might not be a better idea to create more general digital data prepared for the ages and accessible no matter what the future digital landscape. Love to hear your thoughts on this point in the comment section on BizSugar where all our members can see it. "Subscribe
Following The Herd Leads To The Slaughterhouse
"Hi Gee, Thanks for sharing this one with the BizSugar community. I think a lot of small business owners, in particular, are overwhelmed with all the advice about what they should be doing...or shouldn't be doing. It's a difficult situation because, on one hand, you don't want to ignore a new idea that might really help you grow or transform your business, but, on the other hand, not every idea will work for every business. And, of course, some tried and true old school ideas may work more effectively, maybe even because no one's doing them any more. Got any suggestions about how to sort out the new, or old, ideas that will work best for an entrepreneur's specific business? It would be great if you could share any insights in the comment section of the BizSugar community for the benefit of all our members. "