HeatherStone commented on the following stories on BizSugar
How To Grow Your Business With Elimination | M4B Marketing
"Hi Susan, So my question would be, using the process of elimination, how do you choose between two very feasible options, say developing a new product or getting your customers to buy more, if you have the time and resources to do either one but not both? As usual, it would be great if you could add your thoughts in the comment section at the BizSugar community, so that all our members will get the benefits of your response."Preparation is Key to Managing Crisis for Small Business Owners
"Hi Harry. I think one of the important things to remember is that being prepared for a crisis is literally the art of being ready for the unexpected. If this sounds like a contradiction in terms, it isn't. If it were really possible to see into the future and prepare for a crisis that has not yet arrived, it wouldn't be much of a crisis at all. I'm wondering if you have some concrete recommendations beyond what's above about how a business leader can start the process of preparing for the worst. It would be great if you could share your thoughts in the comment section at BizSugar for the benefit of our entire community."What Does the News of Instagram Ads Mean For You?
"Hi Jenn, Of course, I wouldn't be at all surprised given Instagram's remarkable growth. I am wondering, however, from whence the buzz is coming. Any official source, yet? I'd love if you could leave any details you're privy to in the comment section on the BizSugar community for the benefit of all our members."The New SEO – Independence From Google
"Hi Tom, All of this is true but, in a way, not a new idea. In fact, what changed everything was an SEO system built on anchor text, keywords, keyword density etc. Simply create a unique product, interact with customers and work on making your business better and better at serving them? What a concept! Everything old is new again. Thanks for sharing this with the BizSugar community too. "30 Types of Content You Can Publish Online
"Hi Nicole, It's quite a list and though I suspect online business owners or brick and mortar business owners looking to get started online have certainly probably thought of or heard about some of these, the whole range of possibilities can be somewhat overwhelming. I'm wondering if you could share any suggestions about where to get started and how to evaluate which of these are most important for a specific business. It would be great if you could share any suggestions in the comment section on BizSugar so that all our members could benefit. "The Secret Behind Real Progress
"Hi Roy, OK. Message received. But surely you must have a few tried and true techniques for making sure progress does continue, no matter how slowly. I'd love if you could respond to this in the comment section of the BizSugar community so that all our members can have the benefit of your response. How do you make sure you are making progress forward, and...are there any simple little techniques that do work to accelerate progress, adoption, collaboration? "The Secret Behind Real Progress
"Hi Roy, Personally, I'm a big believer in forming helpful habits or rituals as a way to improve in key areas. For example, in the case of getting into shape, you might make visiting your local health club or perhaps even something as simple as a 20 minute brisk walk once a day a part of your regular routine. Eventually as these routines become comfortable, many of them become something we actually look forward to and miss when we don't complete. They are also something you can add to over time as your endurance or skill (depending on the habit you've formed) increases. I think the yardsticks you mention are fine, but forming helpful habits or rituals is a great way to get some of the hard work done. Imagine, for example, having helpful habits involving blogging regularly, needed action steps on your business plan etc. Activities do not need to be repetitive to turn them into a helpful habit or compulsion. "Freelancers Are The New Entrepreneurs For Services
"Hi Martin, This is certainly a topic coming up with greater and greater frequency and I think most solopreneurs would likely agree with the conclusion here. I guess what I'm wondering from your perspective, is whether there is anything to the notion that the problem with seeing freelancing as a type of entrepreneurship is that ultimately, it isn't easily scalable. Essentially, the freelancer must keep working to generate wealth as opposed to creating a working business model that can be operated increasingly without the entrepreneur's day to day involvement and can someday even be sold to another owner without necessarily affecting its value. Is this merely an old fashioned way to view entrepreneurship? I think the community would benefit from an expanded discussion. "Ignoring Mobile Search… Think Again! [Infographic]
"Hi Jon, I see your big shiny section on "Global Mobile Takeover," but I also note your observations about the importance of mobile in local marketing. I'm wondering. Could there be any logic to the idea that the more global your business becomes the less you need to focus on mobile and vice versa? I'm not thinking here of the extremely general, for example the need for a mobile friendly website, but more specifically. For example, does Amazon need to worry as much about mobile marketing as Joe's Coffee Shop in Seattle? I'd love to hear your thoughts on this in the comment section of the BizSugar community where all our members can benefit. "Subscribe
Case Study: A Video Critique Of My Student’s Online Shop Selling Travel Pillows
"Hi Steve, I love the idea of a critique video as a prize. It has the added benefit of being helpful to everyone else who visits your site as well when you post it. I'm wondering, while we're on the subject, whether you have any tips for others who want to create critique videos. I'm sure just about everyone has some expertise to share in terms of giving feedback on someone else's work. And it seems to me offering video critiques of things could be a very helpful add-on to an existing service or perhaps even a service itself. Is there anyway you could give us all a little tutorial on the basics of creating a good video critique in the BizSugar comment section."