KEXINO commented on the following stories on BizSugar
Mobile Marketing Isn\'t Just For Apple Devices
"Hi Heather, I think the first consideration is to understand the differences in the way content is presented on mobile compared to desktop. From a website perspective that means having a site that Google deems to be 'mobile-friendly' (note that not all commercial website themes or templates that boast being 'mobile-friendly' pass Google's tests). I've listed some information on Google's view on mobile at kexino.com/marketing/mobile-friendly-website-impacts-seo Prospective customers on mobile are often looking for local business information, so registering your small business with Google My Business (google.com/business) and setting-up the right metadata on your site will increase the chances that you'll be easily found in the search results listings. Taking that to the next stage, businesses need to be sure that all their local profiles - Yelp!, Google+, Foursquare, Bing, etc.—are optimized for local too. Apart from the usual PPC offerings from Google and Facebook, there are interesting mobile-centric marketing options using channels such as SMS text messaging, Instagram, SnapChat, or even iBeacons. As with any business, the exact multifaceted marketing mix will depend on customer profiles, your business, and your budget. HTH, Gee"Following The Herd Leads To The Slaughterhouse
"Hi Heather, From my point of view, the way to begin is to take a step back and spend some time thinking about what Simon Sinek would call the "Why" of what your company does what it does (see http://blog.ted.com/2010/05/04/how_great_leade/). This is something that our company makes a point of doing with pretty much every new client. Once you have clearly identified your "Why" the methodologies, practices and channels that are used to communicate, engage, market, sell and service your customers almost become self-evident. As a side-effect, having everyone in the organization crystal clear as to "Why" the company does what it does acts as an internal compass and guide as and when new opportunities, technologies, etc present themselves over time. In reality, the way that most successful companies engage and interact with their prospects and customers hasn't changed much (I wrote about this in a blog post called "Business Comes Full Circle" a while ago - see http://kexino.com/communications/people-to-people-business-comes-full-circle), even if the technologies and - as a result - the reach has extended considerably. Thanks for taking the time to leave a comment. Gee"The Changing Face of Marketing: An Internet Trends Report
"Hi Heather. I think one of the big takeaways from the report is the phenomenal growth in accessing the internet from mobile devices such as smartphones and tablets. I get the feeling that most marketers still look at mobile as something to "bolt on" to their existing digital strategies, rather than designing experiences with a 'mobile-first' mindset. Thanks for taking the time to comment."Why Your Business Is Competing With Apple
"Hi Heather, many thanks for taking the time to leave a comment. To clarify, I'd agree that raising customer expectations is no bad thing (if only MORE companies would make the effort!). I'm saying that the bar has been raised and, as a result, companies of all sizes are being expected to deliver as least "as good" a buying experience as the big guns. I think that customers are less forgiving of less-than-optimal elements within the buying process that - they feel - are easily controlled. They see how easy some companies make it, and expect that level of attention to detail from wherever they buy. It therefore becomes a challenge for "the rest of us" to at least meet their expectation level or - as you say - exceed it."« previous1234 next »
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Stop Listening To Bad Marketing Advice
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