ShawnHessinger commented on the following stories on BizSugar
How to Dominate Social Media with HootSuite [VIDEO]
"Mike, Great presentation. I love your focus on listening first. It's great that HootSuite focuses on this because It's really become the most important aspect of social media. While content creation and curation are also a huge part of a successful social media presence, listening is the starting point, a road map that helps you figure out where you're going."Tips on Invoicing Systems for Your Small Business
"Hi Melody, Thanks for the valuable post on a subject I think many entrepreneurs find intimidating. Automating billing technology is an important step for businesses today not only because of the efficiency it provides you in terms of day to day operations but also because of the transparency it can provide for your clients. It's really cool to find stuff like this shared on the BizSugar community and I was pleased to see it on the front page there today. "Are you curious?
"Hi Catarina, I've always put a great deal of stock in both creativity and curiosity...and, as Blank says, I've always believed the most creative and innovative people have a curiosity ranging far beyond their own fields. Steve Jobs' oft publicized interest in typography, for example, gave us personal computers with beautiful fonts and a totally different publishing model. Who would have expected this from a computer, often thought of before the Apple as a glorified calculator or a giant file cabinet for storing and retrieving data? There are many other examples from inside and outside entrepreneurship, but one basic principle is this: Little innovation comes from those who lack the ability to ask "what if...?" and who stay within the confines of what is standard practice for their industry or field."3 Powerful Content Marketing Lessons from Louis C.K.
"Kasey, You wrote: "Standup comedians are a type of small business owner. They are brands. They are often entrepreneurs and innovators. They’ve been doing content marketing long before it became a buzz-worthy concept." First, what a unique way to look at standup comedy and not necessarily the conventional thinking. Second, this is a great reminder that it is their content and brand that entrepreneurs really need to own! "Building a Blueprint for Sales and Marketing Success
"I really feel like having a solid plan for your marketing and sales campaign is something most businesses miss. Many companies seem to evolve a kind of general approach to doing marketing and sales but often it cannot be defined as planned out or thought out strategy. Too bad because when a strategy can be planned out and then milestones measured, the chances of sustainable success seem far better and it becomes easier to integrate newer team members into your process and to explain why you do what you do and why it will lead to success."LinkedIn for Business: The Ultimate Guide - Ahain Group
"Hi Niall, I've said it before and I'll say it again. One of the first businesses I started, a professional blogging and social media services company, was launched 100 percent with connections made through LinkedIn. It was the first of the latest generation of social networking sites I was actively involved in. (The first social sites I used to drive traffic to my Websites were the old MySpace and MyBlogLog, a very early proto-social site later bought and shut down by Yahoo!, but these were not truly networking sites.) I used LinkedIn groups to connect with my first clients and to launch my guest posting efforts on other blogs. LinkedIn has changed a lot since then but it remains a very robust network that I always recommend to anyone seriously interested in social networking. Thanks for the overview!"How to Think Outside the Box in Your Marketing Even if You’re Not Creative
"Adam, Thanks for sharing Lance's great post here. I really think following this advice can help any entrepreneur become a more creative person. I tend to look at creativity as a learned trait not an innate characteristic. It's about how you look at the world, and, of course, perspective can be changed over time.But first you must commit yourself to making that change"Franchises That Thrive On Disasters Like Hurricane Sandy
"Joel, Being an entrepreneur is about finding a problem and helping to solve it. That's what you're doing when your business helps people recover from disasters. Yes, you're compensated for your time and for the expense of your investment so that you can be at the ready to assist. I don't see that as capitalizing off a disaster. Disasters occur and volunteers have neither the equipment nor the expertise to deal with every problem that arises."Subscribe
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Chris Brogan Interviews David Siteman Garland on Entrepreneurship
"The thing that has always impressed me about David is his approachability. Once, while connecting with him via social media when I was serving as community manager for BizSugar.com, we wound up on the phone together talking about each others' businesses. I don't know whether he remembers the conversation or not, but the fact is that Dave is a naturally friendly and social guy. I think that's what makes him a great entrepreneur and a fit teacher to share what he knows with others. Thanks for the interview, Chris. It was a real treat!"