ShawnHessinger commented on the following stories on BizSugar
I think the angle about humanizing is interesting here...and very true when it comes to blogging. Creating a voice for one's business and personal brand are critical. Not easy things to be faked or automated. And it is inadvisable to try."
Duncan, There's a Wall Street Journal article that goes into a bit more depth about how the list was compiled. It is in one of our Small Business Trends roundups for last week, "More Tips for the Online Entrepreneur" on July 4. I may post it here also a bit later."
Can definitely relate, Martin. No doubt about it. Having friends who understand you and what you're going through can be extremely important. With entrepreneurs in particular this is important because these folks are few and far between. It's not like finding friends at work. Finding others who share your experiences and concerns is a challenge. "
I think sometimes the idea of questioning whether one social platform will outdo another may be a mistake. Facebook, LinkedIn and Twitter coexist along with more niche networking sites like...well, like BizSugar! The question will be whether Google+ has significantly differentiated features to develop a following and whether that user base will be sufficient to warrant Google's continuation of the network long term."
No doubt! Mobile is becoming hugely important, and for a lot of reasons. First, because more and more people are accessing the Internet through mobile devices and second because increasingly people are looking for local products and services that way. This means not only having a mobile Website but having one tagged so that it comes up in local searches. When a customer is in your town and looking for your product or service on their mobile device, you want to make it easy for them to find you."
Thanks Jed, Probably the most important thing to remember about all this is that the idea here is to offer more value without it actually costing you more. This is not about cheating the customer, of course, as this post points out, but rather about adding perceived value, something that increases the value of your existing product to your customer. It need not be something expensive on your end, just valuable on theirs."
Great post on competing, Scott. There are a lot of great discussions on this from a lot of quarters, the choices being pretty much a bargain basement approach with a race to the lowest price or standing out from all competitors where price is NOT a consideration. "