ShawnHessinger commented on the following stories on BizSugar
Nice list and thanks for adding BizSugar. I think we all know about some of these simple tools but perhaps don't use them in the way we should. Strategy usually isn't about finding that one perfect tool or technique that changes everything about your business but about slowly over time assembling a set of tools that helps you do what you do more effectively. It's a slow process and requires planning and resolve. "
Hi Jeff, I'm generally pretty skeptical when someone talks about the death of [insert the profession, medium or practice here] because of changes in technology. In another life, I was a newspaper reporter and then managing editor for a couple of weekly newspapers, another profession expected to disappear with the coming of the Internet. Of course, the practice of reporting, writing and relating information continues regardless of the means used. What these people usually really mean is that the profession as you know it is about to change. And so what? Doesn't everything change? But, in fairness to the fear gurus, I suspect they've come into contact with one too many folks who don't want to budge one single inch from the way they've always done things...even if it's clear the way they've always done things doesn't work anymore. There's a happy medium, it seems to me, between accepting that everything changes and running around prophesying the end of the world. Those who are successful in any pursuit find this reasonable middle ground and get on with the business at hand. "
Hi Joyce, Looks like another winner. Thanks so much for your contributions to the community. Your unique perspective IS appreciated. We probably should all concentrate more on what we are passionate about in our businesses. Plus it's another way of really gaining satisfaction out of what you do. Awesome!"
Don't disagree, Anita. I prefer a bootstrapping approach myself, as you know. The entrepreneur in the story is probably a bad example because he is starting a potentially labor intensive business, but the question always is, could you start your dream business with less? Could you cut back on your early expectations in terms of the size, products and services you plan to offer? Could you start as a consultant and grow your business from there or leverage partners, other providers or bundled outsourced products or services to deliver the same results at lower cost? I've learned that simply having a level of financial security while you are trying to bootstrap a business can be the most valuable commodity in the world. So sacrificing that security for the investment to grow more rapidly seems like a step in the wrong direction. My two cents. "
Hi Stan, Nice video with great advice that probably should be second nature to most small business people. I say "should be" because I have to admit, myself included, that sometimes we get so busy talking about what we can offer that we don't stop to think about what the client needs or to really listen."
Ah, yes, Big Cajun Man, Guest posting requests. Who said the slush piles of old school publishing were gone for good. Now every blogger knows what the newspaper editors and book publishers of old went through. Because e-mail is free and you can mass e-mail a request to hundreds of bloggers at once in only minutes. But with all these technical marvels, the basic principles of publishing have not changed. Want to contribute to someone's publication? Don't just send random e-mail proposals, especially if it's clear you haven't even read the blog in question. Instead, get to know the editor. Get to know their publication. Build a relationship with them and then ask them how you can help. Is this too much to ask? Shouldn't be! And the ROI will be much better than mass e-mailing too. :)"