ShawnHessinger commented on the following stories on BizSugar
How To Use Keyword Mashing For Better Search Engine Placement
"Hi Ileane, Fancy new phrase for an idea that's pretty basic in online marketing...and everything else in small business. Don't put all your eggs in one basket. Focus on keywords is great but depending how much competition, a single word or phrase can be an uphill battle. Select other keywords you would like to be found for and you may discover how easy AND profitable it can be to dominate in a special niche created by a keyword mashup."Small Business Security - Why Are You At Risk?
"Hi Sean, You are 100 percent correct about the lack of awareness among small businesses operating online. Sadly this is the case with many people who do their banking, pay bills and engage in other activities online as well. Fact is, just a few years ago many people had a fear of being involved in the online world. Unfortunately, this was largely in the form of irrational fears about privacy that had to do with peoples' unwillingness to use the simplest of common sense safety practices. How far we have come! Today, doing business, shopping and doing many other things online is second nature. What hasn't changed, however, is the lack of awareness needed to take a few simple safety precautions to protect you and your business online. Would you do business offline without taking steps to protect you and your business? Then why do so online? Thanks for the great post! "Virtual Law: An Interview with Daniel Whittal
"Hi Chantielle, Duncan brings up a really good question, but, of course, people already transmit their social security numbers and other super important and confidential info over the Internet all the time. It's a really interesting post which I just shared on our Facebook fan page. Thanks!"LinkedIn for small business: Are you taking advantage?
"Hi Jose, Thanks for contributing to BizSugar! I may be in the minority in having been a big user of LinkedIn long before Facebook and find it particularly helpful in the case of B2B. Plus recent enhancements including upgrading of the group section and the update section into what amounts to a microblogging platform of sorts has made it even more useful and versatile. The biggest problem today, I find, is saturation. There are just so many people on Facebook and Twitter (or at least more active on these sites than they are on LinkedIn) that marketing and networking on these two platforms is nearly imperative nowadays...often to the detriment of involvement on LinkedIn and other potentially useful but less high volume sites."Subscribe
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Lessons For Content Marketers From Tiger Woods - Part 2
"Another great installment, Paul. Woods, and I guess other sports stars and celebrities, make really excellent examples when talking about branding. Lady Gaga has become a bit too popular as a topic in this department. But sports figures may be an even better example than show biz personalities because what they do is so much more measurable and less a matter of personal taste. Sports is a bit more like the commodities market in this respect while entertainment might be seen as something closer to a luxury market. Though some athletes are quantifiably better than others in terms of physical ability, not all attract the same level of business opportunities in terms of sponsorships, licensing and other exposure. Why? If the answer isn't marketing, I'm not sure what it is."