ShawnHessinger commented on the following stories on BizSugar

The “ouch” in “voucher”…

"Hi Rick and Ronika, OK. I knew I wouldn't be able to stay out of this discussion for any length of time and here I am. I think the judgment of gift cards as basically a bad idea MUST come with some caveats. First, I have worked in corporations in which gift cards and or coupons or other money-off cards were regularly handed out as rewards. This bugged me for one simple reason. In most cases, companies would hand out cards for retailers neither I nor any other employee ever frequented and often because corporate had some business relationship with them. This approach, of course, (giving someone a card they don't want for a product they don't need from a retailer they never frequent) is NOT a reward and WON'T be seen as one. On the other hand, I often encourage people to give me gift cards for my favorite cafe/my favorite bookstore/my favorite music downloads for a couple of simple reasons. As a reward, this is value that, were it given to me as cash, I would always be tempted to spend on something more practical. But also, the cards mentioned above are for items I personally will never stop needing. I will never loose interest in reading another book, stop drinking coffee at my favorite cafe or stop being interested in downloading new music. (I'm thinking that a gift certificate for my favorite supermarket would have a similar effect or be even better because theoretically it might even save me money.) I have NEVER forgotten to redeem a gift card of this kind and, on the contrary, they are often spent quite rapidly. I understand this may not be the case with everyone. However, I think if companies began to look at the idea of giving out gift cards as a way of creating value to really reward employees (I can tell you I would feel rewarded if I received such an incentive) they would see a dramatic shift in the way these incentives are perceived. Honestly, reselling of gift cards isn't a business I've ever been in but I don't think I would feel particularly predatory about it so long as I knew that purchasers/employees were getting real value in the bargain. "
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!