ShawnHessinger commented on the following stories on BizSugar
Five Examples of Why Among Small Private Companies, Good Management Is More Important Than Ever
"Hi Mark, No matter whether we call it management, leadership or something else, it's hard to think of any great company without a great leader at the helm or any tribe without someone passionate to lead them. I agree with Duncan that investors look at companies very differently than do owners or entrepreneurs (or employees for that matter) and not always with the business's long-term well-being at heart."Customer Testimonials: A Small Business How-2-Guide in 5 Easy Steps
"Geoff, I think the success of business testimonials depends upon the type of business and perhaps the audience. Of course, negative feedback can also be published elsewhere on the Web. And, at times, I think a positive review (or even one giving pros and cons of your product or service) on someone else's Website may actually be more helpful than gushing praise solicited and posted on your own. "My Interview With The IFA's 2011 Entrepreneur of The Year! (The Franchise King Blog)
"Really nice interview, Joel. I'm hoping everybody on the BizSugar community takes a look at this one, because it has a lot to say not just to franchise owners and potential franchise owners but to small business owners and those thinking about getting into small business about the reasons and benefits of starting and having your own venture. Thanks for sharing!"6 Things Business Owners can Learn from Lady Gaga
"Hi Carolyn, Nice post and certainly not the first time Gaga and her musical career have been used as an example of great marketing. Musical tastes aside, the issue here is what is being used to market the product and it is a good starting point for understanding how to market your product or service more effectively."WHAT? You don't have a Facebook Page?!
"Hi Morgan, Think the point is not so much being dedicated to Facebook or any particular social media platform but the idea that online as off it is necessary to be where your customers can find you. Great content on your own Website is great, but Facebook and other similar social media platforms (including BizSugar! :) are the best way of promoting this content to a growing community."Link Building and SEO
"Hi Alex, Great post. I would agree that quality content on your site should always be the top priority. However, a distinction should be made here between poor quality articles on other sites and high quality content. This is what distinguishes simple spammy articles meant to create inbound links for traffic and rank and high quality content like unique guest posting or interviews on someone else's site which add value and can enhance both your brand and online footprint. "The Parable of the Toy Soldier: How a Small Gaming Business Became a Victim of their Own Success.
"Hi Ronika, Great post on the dangers of growing too fast. Of course, the roles should have been reversed with the innovative team behind the product calling the shots and the manufacturing and distribution arm handling support. But then, happily, the reason innovation continues to occur is that larger companies continue to forget the importance of innovation in their products, replacing it with an obsession for volume of sales and giving the next wave of entrepreneurs the opportunity. "Subscribe
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Why I’ll Be Blogging Less Often (and Why You Should, Too)
"Hi Tristan, Definitely agree with you that blogging has become one of those things where again less is more (provided that what you do publish is quality.)"