ShawnHessinger commented on the following stories on BizSugar
You don't hunt polar bears in Africa!
"Hi Damian, Great post, and probably the number one argument why, if you have a Facebook fan page for your auto repair business, it's a bad sign if the only fans you have are other auto mechanics. :) I think ultimately this is why marketing is such a challenging part of the equation. "25 Virtual Solutions for Managing Your Home-Based Business
"Hi Holly, Agreed. It's really comprehensive containing, I'm almost embarrassed to say, plenty of stuff that's new or relatively new to me. I see it's your first contribution here on BizSugar.com, so thanks for sharing and welcome to the community!"How to Add Video To Your LinkedIn Profile
"Video is getting to be very important in all kinds of online marketing. Though I guess people often talk about this in terms of search engine optimization, but it's important in social media too in terms of impact. Generally speaking, video gets attention. "Investing is Risky - Entrepreneur Training for Entrepreneurs
"This is good advice for entrepreneurs of any stripe. It takes a certain level of proficiency to get down the basics, which is a good reason not to become discouraged immediately...and certainly not to become discouraged simply because of failure. But then again, if you fear failure, you have much greater problems than entrepreneurship."Delegate or die: the self-employed trap.
"Sherry, Can I get an amen?! This is soooo much harder than it sounds and getting caught in the failure to delegate trap is super easy. As an added bonus, Derek is one of my heroes and the kind of entreprenreur I think we all aspire to be, creating a really unique business from his passions, so this was a real treat. Thanks for sharing! "Want To Build A Niche Site? 5 Great Tips To Start Your Niche Blog
"Hi Kharim, Thanks so much for contributing to BizSugar.com. One thing about niche blogging that I really think should be stressed more often is the fact that you really need to focus on niche's that have a sufficient market for a small business. This is the part about niche blogging business that I wish someone had told me about years ago. It's not that I think you should go for the biggest market you can find whether you have an interest or vocation in the niche or not. Instead, it's that you need to do some research to be sure that the niche you have chosen has enough of a market in which to grow your business. This may mean exploring several of your passions or interests until you find one upon which a business can be based."Subscribe
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How Your Policies Affect Your Brand’s Perception: Language, Tone and Content
"It will never cease to amaze me how some businesses believe a brand can act like a blanket, covering everything you did wrong in your business. But, of course, customers see right though it! "