ShawnHessinger commented on the following stories on BizSugar
The art of NOT promoting yourself on twitter
"Hi Martina, Such a great post and very true. In fact, this idea extends beyond Twitter to other social media platforms too! The idea is that if you are providing something of value, you will draw peoples' attention to what you have to offer. It's that simple. No heavy selling necessary. "6 Ways to Get the Most Out of Your Accountant
"I think #1 is most important. Make sure you have the right accountant for your small business. The right accountant can save you a ton of money through good management which can be the second most important aspect of your small business second only to the ability to make the money in the first place."Google Display Network: The Black Hole of PPC?
"Great article on the display network and thanks for sharing. It's interesting that, with all the talk of permission and keyword marketing focusing on what the prospect has specifically asked for or is searching for, distraction or interruption marketing is not dead...even though today the most powerful of these ads may be online and not broadcast during the Super Bowl."The New Ad Experience on YouTube
"Hi Josh, Thanks for contributing to BizSugar. I agree that video is already and will continue to be VERY important to online marketing. Among the things to be considered here are both the overall SEO appeal of video and its increasing popularity with Web users. In the end, as in the case with social media, the question becomes, why wouldn't you use this tool to market your business or brand."Google Places: The Next SEO Marketing Tool?
"Hi Fiona, Though the Internet is global, it seems the trend toward increasingly localized content is here. It runs the spectrum from tools like Google's to check-in platforms like Foursquare and Facebook Places. And let's not forget that Google AdSense and AdWords are becoming increasingly localized too. Thanks for the post."WebCoast - Unconference for Web Enthusiasts
"Martin, this is a really exciting concept and, even though it is held at a physical location, has some definite similarities to the way communities are built online. I imagine the trick of the whole thing is to coordinate the event in such a way so that collaboration happens without imposing an outside agenda. Thanks for sharing and will you be blogging again about the event. I think everyone would love to hear more. "Subscribe
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Leadership Lesson #5 – What can be learned from The Wire’s Lester Freamon?
"Dawn, Really love this series and thanks so much for sharing it with our BizSugar members. I think anytime you can combine a leadership lesson with an awesome pop culture reference people can relate to is a good day. Just wanted to let you know the posts are appreciated and hope you will keep writing."