ShawnHessinger commented on the following stories on BizSugar
SPAM Works!
"So true, Dave! The issue has never been whether the worst, slimiest, most expedient business techniques will work but whether you should use them. And whether these shortcuts around best practices and ethical behavior sacrifice long-term reputation and respect. They do! Realize that, for any success gained with questionable techniques, there is a long-term cost, that of lost reputation with clients and customers, erosion of your brand and, yes, maybe even just plain old loss of self-respect. Are you willing to pay the price for short-term success? No thanks. Many things that are wrong "work," but this should never be a reason to decide right from wrong in business practices or in life. "Building Small Business Communities
"Hi Scott, Thanks again for taking part in the interview for the BizSugar blog and for being kind enough to share it here. I'm hoping lots of BizSugar readers will use the resources discussed to build their own communities and also that they will take advantage of the opportunity at the bottom of the post and learn more about what your community has to offer. "Why Businesses Fail
"Hi Ken, I can remember some years ago reading a fact sheet from the SBA suggesting that most companies don't fail because of lack of business but because of poor management. I'd say that falls under the very broad category of multiple poor decisions too. But, of course, the list you've provided takes a much more specific, analytical look at the types of bad decisions or poor management involved. Think there's a book in here somewhere, my friend! :)"Increase Your Pay Day
"Isabelle, Thanks especially for the ideas on raising what you pay yourself. We're probably all a bit conservative in this area and probably rightly so, but then again some businesses just aren't making as much as they should either. Thanks also for the segment on green branding proving again that in marketing it's not what you say but what you do that counts. "Why Outsource Your Business’s Social Media Marketing?
"Great post Ryan, Not so long ago social media "gurus" were insisting up and down that you just could not outsource your social media under any circumstances. That never made sense to me. Though I'm in the social media management business myself, I'd have to agree there are times when outsourcing this service just doesn't work. Or there are other options in house you may not have considered that will work way better...like asking a couple of your hardcore enthusiastic employees to take turns doing it (or maybe even asking customers to participate?) But flat out insisting that outsourcing or any other strategy is just plain wrong without even bothering to fully understand a company's business model is crazy. If social media isn't one of your business's core functions (or if it distracts you from creating an awesome product or service) than by all means, outsource!"Small Business News: Social Media Startup
"Hi Splatforms Team, Thanks so much for sharing the social media roundup from Small Business Trends. Social media isn't just what BizSugar is about but a really vital and important part of small business today as I'm sure you know. We appreciate not only your contribution but your taking the time to share this post from BizSugar's sister site with our members. :)"Subscribe
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What We Can Learn About Sales From Tommy Boy
"What the late comedian Chris Farley could teach the world about sales. A surprisingly awesome post about the sales process. I'd especially recommend it for anybody in small business who needs to start generating sales but has no idea where to begin. "