ShawnHessinger commented on the following stories on BizSugar
Bonnie, I think one of the things that really caught my eye here was the advice to think regionally. Perhaps a lot of people, myself included, tend to think locally then nationally then globally. But this is crazy when you think about it, even on the Internet. When I was in the newspaper business, a communications system that can be thought of as a very crude forerunner of this kind of information distribution, you were always thinking about whether local stories could also be played regionally. It seems, with the Internet, we've lost some of that thinking reasoning that if the Internet can reach the whole world then that should be our target audience. But this makes no sense, because speaking engagements, personal appearances, book signings, product demonstrations, should all be planned regionally for maximum impact. Why plan your big face-to-face event in your home town 20 miles from New York City if you can have it in New York City instead? Just because you can promote your home town globally from the Internet? Where will you draw the most people, potentially the most media interest and definitely the most Internet search interest? A regional approach is the logical springboard for any national campaign. "
Thanks, Duncan. We had great fun doing the post and I think it's a great example of how social media can be effectively used to launch just about any kind of business. But this is especially true with niche products that address a very specific set of needs and concerns as in this case. "
A nice list of ideas, Mariam. What's more, I think some of them would work in conjunction with already existing businesses. For example, if you already own a retail or other business why not ad a food component? If you offer graphics, why not add copywriting services? If you offer a product or service, why not add consulting to teach people how to use it? If you know a friend who already owns a business that might complement a product or service you could offer, why not partner with them to create a whole greater than the sum of the parts. Great post, and thanks for sharing. "
So true, Dave! The issue has never been whether the worst, slimiest, most expedient business techniques will work but whether you should use them. And whether these shortcuts around best practices and ethical behavior sacrifice long-term reputation and respect. They do! Realize that, for any success gained with questionable techniques, there is a long-term cost, that of lost reputation with clients and customers, erosion of your brand and, yes, maybe even just plain old loss of self-respect. Are you willing to pay the price for short-term success? No thanks. Many things that are wrong "work," but this should never be a reason to decide right from wrong in business practices or in life. "
Hi Scott, Thanks again for taking part in the interview for the BizSugar blog and for being kind enough to share it here. I'm hoping lots of BizSugar readers will use the resources discussed to build their own communities and also that they will take advantage of the opportunity at the bottom of the post and learn more about what your community has to offer. "