ShawnHessinger commented on the following stories on BizSugar
24 Cost Effective Ways to Promote Your Small Business
"Ronika, Really comprehensive list. I'm hard pressed to think of anything you've forgotten. I think the key thing is to modify the options based on your needs. The real problem is that there are too many people seeking success marketing their businesses who, for some reason, never ask themselves what marketing channel is right for them. They simply do what everyone else does and expect it to work never considering what will work best for their own specific business."GetGlue: A New Community May Revolutionize Online Marketing
"Understandable, Duncan. Imagine how difficult it might have been a few years ago to imagine the business applications of a Facebook or a Foursquare. What value could there possibly be (beyond socializing) in identifying and connecting with people who know you and those who know them? Similarly what is the value of figuring out who frequents the same places you frequent? In both cases marketers now understand the value quite well. In the case of GetGlue, imagine you have a target audience consisting of people who all enjoy the same TV show, the same music or have other similar interests. Where online might you now expect to find these people all gathered together? Or where might you do simple market research for a product or service aimed at people sharing a particular interest online? Get it?"Let Your Employees Nap At Work
"Hi Mir, Comment notification is one thing we've bounced around as a possible future upgrade here at BizSugar. I think I'm going to disagree with Duncan about the napping though. Work days are becoming longer, work is more spread out and irregular (those of us who work online, for example, have no real clock to speak of) so I think a workplace that is flexible to various lifestyle needs is a good idea. I worked at a newspaper for years where the 9 to 5 day never really existed anyway, but I gotta say that the idea of a workplace flexible enough to allow naps and a more relaxed view of the workday, especially for employees working ever longer and more irregular hours, seems sensible to me. Obviously it can't work for every company, but for some, I have no doubt they will see improvements...and maybe happy, more productive workers. "Seven New Year's Resolutions For Small Business Owners
"Great list of resolutions, Nathan. I guess we could go on and on as far as ways to make our small businesses better than ever in the new year. But this list is especially comprehensive and a good starting point to which any small business owner can add their own more specific goals and ambitions. Thanks for the post."Survey: Solopreneurs Optimistic About 2011
"Hi Larry, Nice to see such an optimistic survey on this topic. I don't know how many people you asked or the circumstances under which the survey was conducted, but it is great to occasionally see a report on entrepreneurship free from the doom and gloom outlook of the mainstream media!"Subscribe
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2 Ingredients, 15 Products = 1 Savvy Brand
"Traci, The balance of maintaining the integrity of your brand while at the same time continuing to integrate is the key to real branding success whether we're talking about a candy company like Hershey or a technology company like Apple. Stay too much the same and the competition will overtake you. Stray too far from who your company is and you will loose your way. Somewhere in the middle lies the key to successful branding. "