ShawnHessinger commented on the following stories on BizSugar
Measuring Marketing Success With More Than Just Click Through Rates
"I've never really understood this but people really react badly when they're using blogging or some other kind of social media and find out they don't have as many hits on their home appliance Website as Matt Drudge does on his news site. What they seem to loose site of is that every visitor, even if there are only a couple hundred a week or month, is one more potential customer they might not have attracted without the blog or other social media."Marketing To Women Is More Important Today
"There may be some value to this analysis but ultimately I think much gender-based evaluation is, like other demographics, somewhat flawed. There's a danger inherent in believing you understand any demographic, including one you belong to, well enough to know what people within that demographic want and, it seems to me, an even greater danger in presuming all those belonging to a demographic want the same thing."5 Tips for Managing Social Media Marketing Expectations
"Agree, Robert. Actually, I think the best advice is to manage social media the same way you manage every other aspect of your business. Do what's effective and scrap what isn't working for you. It seems obvious, but many people have a great deal of trouble doing it."Subscribe
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It's Time for a Marketing Check Up
"All good questions. The largest lesson I've learned from marketing is that the same thing rarely works twice."