ShawnHessinger commented on the following stories on BizSugar
Raising the Bar on Business Etiquette
"I think the real problem here is often a disconnect between style, audience and what is being said and it is a BIG part of both marketing and writing/communication in general. What business are you in? What market are you trying to reach? What tone have you had success with in the past? What are your readers/customers telling you? etc. etc. etc. What passes for clever/witty/self-deprecating in one setting, may come off as sarcastic/rude/obnoxious in another. By the same token, what some readers may find civil/respectable/straightforward might be considered boring by another audience. The big question is, who are your readers, your customers and what are they telling you (in words and actions!) about your communications? "Business Development Systems that work while you aren't: twitter
"The key, I think, is that you get response. One of the amazing things I hear from people when they're thinking about going in to social media is this fear about what the immediate reaction will be. I always laugh and tell them the first thing they should be worried about is being ignored completely."Small Business Health Insurance Tips for the Self-Employed
"Definitely a great resource from Anita Campbell and the gang at Small Business Trends. It's especially timely with the public health care debate going on today. Of course, ultimately government can't really solve this issue. It remains something the private sector and particularly small business will need to address and some of the issues discussed in this post are a great place to start. "Facebook small business 101: Does your business have fans?
"I actually found this post interesting because I've used Facebook quite rarely and have gotten much more mileage out of LinkedIn for the effort put in. The post is making me take a second look at the site, but frankly even 100 isn't hard to get to just by recruiting friends from high school/college and former colleagues."Subscribe
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The Language of Coaching: Enrolling New Clients to Play with You
"I love the message behind this post, one of inspiration and play instead of work. Even though to be sure small business definitely involves plenty of hard work, it seems to me inspiration and play should not be left to business coaches alone."