ShawnHessinger commented on the following stories on BizSugar
Why Every Organization Should Embrace the Employee Driven Workplace
"Employee driven innovation is easy to promise but hard to deliver. Many companies talk a good game about employee input but in the end use employee suggestions the same way they do customer feedback, to reinforce upper management's deeply held beliefs and desires. Employee suggestions are either taken selectively based on which ones agree with what upper management or owners already want to do or are twisted in their meaning to suit deeply rooted company beliefs or culture. In the end, companies that refuse to embrace a collaborative approach all fall into the same trap, believing their ideas are best and failing to benefit from the full resources their employees have to offer. "The small business death spiral!
"Agreed, Cindy, Interestingly, not long after reading this post I had several conversations with people in my business and personal life about the tendency of so many businesses, especially long established small businesses, to slowly decay as they fail to reinvest, to reposition themselves or to find new markets in a changing economy. When you talk to these business owners, they will often complain about changes in the world that make their current model impossible to sustain. I can't compete with this or that, they say or some similar scenario. And they talk about how things have just gotten so hard for small business. But never do they talk about what they could do to survive or even to flourish in a changing ecosystem, nor, I think, do they even consider it though the tools that would make that change possible are all around them. "Five Link Building Sins To Avoid
"These are all good things to steer clear of, but honestly, when it comes to SEO and blogging, you can't let yourself be paralyzed by fear. Try your best to be honest in your link building strategy and learn as you go. Some mistakes are based on ignorance so simply do the best you can."Top 10 Tips for Building a Profitable Web Site
"These are all good ideas especially being clear about what you are selling. There are two ways of looking at this. One, you want to be clear to visitors about what your product or service is so they can purchase it. Two, you want to be transparent about the information you provide and how it relates to your product."How Do You Use Social Media For Small Business?
"I agree, Cindy. This is/should be a book. Social media is a HUGE topic and even reducing it to the subtopic of social media for business includes plenty of territory. I think your experiences in cross-cultural marketing would add even further dimension here."BI Tools Drive Performance for Small to Medium Sized Businesses
"Company transparency helps take the work off you by sharing information with your employees. But frankly, I think part of the problem with providing this transparency has less to do with strategy or technology than with a misguided desire on the part of business owners to maintain control, a fatal error in many cases that can weaken an organization from within and limit productivity. "How to Outsource Your Troubles to Virtual Assistants
"Virtual Assistance is a VERY interesting field. On a previous business blog I edited, I did stories on two very different kinds of businesses fitting into this niche. One is Aday VA Solutions, a one person operation launched literally when founder Denise Aday got laid off from her day job and the other My Business Assistant offering all sorts of support from administrative to computer, phone answering and accounting so they are able to function essentially as your back office."Subscribe
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Less Talk, More Output — Guest Post
"I really believe rethinking your market should happen often, more often even than every six months. Too many "mature" companies have not realized until too late how much business has dried up and start too late moving into new markets and courting new customers. "