ShawnHessinger commented on the following stories on BizSugar
Understanding Social Media Communities
"Alicia, I think the idea of understanding social communities and their dynamics is amongst the most important ones in social marketing. The line between welcomed interaction and unwelcome marketing...and even spamming, is often more blurry than most marketers think. Respect is essential but more importantly the listening necessary to establish communication is critical."Subscribe
Why Marketing Planning Can Be As Exciting As Planning Your Next Holiday
"I think it can be more exciting. And, yes, I know what that says about me."