Centralpawebster commented on the following stories on BizSugar
Hi Heather, Wow! Fantastic question. To select the best channels for your business, we combine two components: channels that house your target audience and channels that will support your goals. For example, let’s say your target audience is made up of higher-income women in California. And, let’s say your goal is to drive people to your website where they can make a purchase. Along with that goal, some people often want to increase SEO and brand awareness. I would probably recommend a blog – and perhaps Facebook. Here’s why: • Blogs drive 2-3x more website traffic, on average, than social media alone. • Blogging remains as one of the top ways to improve your search engine rankings, aside from paid advertising. • Each new blog post is a new page of information that can be indexed by Google – and thus found in search. • Facebook’s dominate gender are women and it’s filled with high-income users as nearly 70% of the audience earns more than $75,000 per year. • Two California cities (Los Angeles and San Francisco) rank in the top 10 of the highest user-base for Facebook. • Facebook advertising options allow page managers to target their audience like no other platform. This is a very abbreviated version of how we combine goals with target audience, but it gives you a snapshot of our process. We typically spend 3 to 4 hours researching and narrowing our decision before making our final recommendations. "
Thank you for commenting! It's amazing how many businesses do not want to 'put themselves out there' as people! It's either an excuse, or they are just convinced that the next bit 'sale' is what they should be pushing on social. Truth is, people don't want to be sold to. We get sold to all the time, so people just tune it out. Showcasing the human side is paramount!"