Centralpawebster commented on the following stories on BizSugar
I think communication is a start - and a good one - but it will take more than that to generate results. The person who is tasked with social media management should have basic knowledge of social media and its constant changes, writing or copywriting skills, and be able to adapt to changes quickly. In some instances, I would also say it's helpful to have a passion for communicating with others' online. It's a different skill set than 'people skills.'"
If blogging was a part of your efforts, early on, that's one huge advantage to you. Great job! As for live streaming, I must admit, it was never something that I was particularly interested in pursuing - both for our business and for our clients. Our clients were not fond of video. However, I will say that I see value in Periscope and Facebook Live. Thanks for reading."
Thanks for reading, Heather! I'm not sure if B2B or B2C matters because it's about P2P (People to people). Everyone is a person and we can relate them on a basic human level - with what they believe. The way you're thinking about the why vs. what is a struggle we had for months. It's not as easy as it sounds. Sure, a vacuum has a practical application; it solves a problem or fills a specific need. In this case, perhaps we switched the focus to the frustration the homeowner experiences when they can't get to the corners of the room with their current vacuum. Perhaps you created your product because you hurt your back trying to clean and knew that there had to be a solution. But, this is still on the surface because I don't know what YOU believe. I am not saying that this is for everyone because maybe what he sells or she sells is crap and they were just doing it to make a buck. Or maybe there is no real why and someone succeeded by having a great product or service 'just because' it was great - or heck, maybe they just got lucky. I only know that this helped me. If anyone is struggling in business, it may provide clarity and sense of direction. I had to take about 10 steps to the left to see my business from a different angle and understand my 'why.' Now that I have, it's changing everything! I hope this helps, Heather. Thank you for the engaging discussion."