Centralpawebster commented on the following stories on BizSugar
What you're talking about touches on in-house efforts among departments, which is one of many challenges for marketing. I think business development and sales should align strongly with marketing, at a minimum. If we can successfully achieve this alignment, we can move into marketing/social media with all departments. "
It is startling, the amount of content that will continue to increase on the web! Personally, I think integration is key. Partnerships and creative campaigns to leverage not only social media but traditional media, as well. As content grows, we will need to spend a few dollars to have our message heard, as well. This is non-negotiable on Facebook, especially. Overall, remember to humanize. We have the best shot at reach another person, by - well - being a person."
I think communication is a start - and a good one - but it will take more than that to generate results. The person who is tasked with social media management should have basic knowledge of social media and its constant changes, writing or copywriting skills, and be able to adapt to changes quickly. In some instances, I would also say it's helpful to have a passion for communicating with others' online. It's a different skill set than 'people skills.'"